「全国ゼミ対抗商品企画コンテスト（Sカレ）2024」で、経営学科高橋ゼミの学生が紙文具テーマ１位を獲得しました。

English below. 

 

「全国ゼミ対抗商品企画コンテスト（通称：Sカレ）2024」（Student Innovation College2024 https://s-colle.ws.hosei.ac.jp/）の最終プランを競い合うプレゼン大会「冬カン」が12月14日、福岡大学で開催され、本学経営学部経営学科の高橋千枝子ゼミ３年生３人による「heartぴーす」チームが大阪書籍印刷から提示された「誰かがしあわせになる紙文具」というテーマに対するプレゼンを行い、全国14チーム中１位を獲得しました。

 

「heartぴーす」チームが提案したのは「omoiru(パズルレター)」。手紙とパズルを融合させた新しいコミュニケーションツールで、受け取った人がパズルピースを組み立てることでメッセージを読み解き、完成後にはそのまま飾ることができるというものです。

 

Sカレは、実際に商品化を目指す大学ゼミ対抗の商品企画プロジェクトで、Sカレ2024では、全国30大学37ゼミの3年生506人による159チームが12テーマの商品企画をゼミ対抗で競います。「heartぴーす」チームは、10月5日にオンライン開催された中間プレゼンの「秋カン」でコンセプト１位を獲得し、今回の冬カンでも１位獲得を果たしました。冬カンでのテーマ１位の獲得は高橋ゼミでは三期連続となります。

今回のプレゼン企画「omoiru(パズルレター)」は、来年の発売を目指して商品化や販促イベントに取り組む予定です。

 

The final presentation competition, "Winter Conference," of the "Student Innovation College 2024" (S-Kare), a nationwide university seminar competition for product planning (<-block class="ng-star-inserted">https://s-colle.ws.hosei.ac.jp/), was held on December 14th at Fukuoka University. The "heartpiece" team, consisting of three third-year students from Professor Chieko Takahashi's seminar in the Department of Management, Faculty of Business Administration at our university, won first place out of 14 teams nationwide with their presentation on the theme "Paper stationery that makes someone happy," which was proposed by Osaka Book Printing.

 

The "heartpiece" team proposed "omoiru (puzzle letter)." It is a new communication tool that combines letters and puzzles. The recipient reads the message by assembling the puzzle pieces and can then display the completed puzzle as a decoration.

 

S-Kare is a product planning project where university seminars compete to actually commercialize their products. In S-Kare 2024, 159 teams consisting of 506 third-year students from 37 seminars at 30 universities nationwide competed in product planning for 12 themes. The "heartpiece" team won the concept award at the "Autumn Conference," an interim presentation held online on October 5th, and also won first place at this Winter Conference. This is the third consecutive year that Takahashi's seminar has won the top prize at the Winter Conference.

 

The presentation project, "omoiru (puzzle letter)," aims to be commercialized and promoted through promotional events with the goal of being released next year.